Brevity & Wit is a strategy and design firm focused on helping our clients achieve the change they wish to see in the world.
Through strategic branding, marketing, communications, and compelling design, we help clients communicate concisely and effectively to their desired audience.
Founder & Principal Consultant
Minal Bopaiah is a marketing, communications, and branding strategist with nearly 20 years of professional experience. Her areas of expertise include branding and identity, corporate marketing, and strategic communications, with a focus on diversity and inclusion.
As the Founder and Principal Consultant of Brevity & Wit, Minal is an expert in using psychological principles to create brand identities and communications that win both hearts and minds. Her work includes helping Cook Ross, a diversity and inclusion consulting firm, increase its website traffic by 1450%, its social media impressions by 120%, and its event revenue by 50% in less than a year. Previously, she developed an organization-wide framework and integrated communications plan for Population Services International (PSI), a global health NGO with $600 million in annual funding, so that they could share their research, data and evidence more effectively. Her clients include Amnesty International, Human Rights Watch, and Lifestock International.
READ MORE ABOUT MINAL
Minal’s previous nonprofit work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. Her for-profit experience includes being the Executive Editor of Subscription Insider, an online business publication for which she single-handedly generated $200,000 in annual revenues.
Minal’s thought leadership has been published in the Stanford Social Innovation Review and she has been a guest on several podcasts and radio shows, including The Kojo Nnamdi Show on WAMU/NPR.
Minal has a B.A. in English from Bowdoin College, a Master’s degree in clinical psychology from Fordham University, and was formally trained in organizational development and change leadership at Georgetown University. In 2016, she was selected as a Digital Production Fellow by Organizing for Action, the nonprofit advocacy group started by President Barack Obama.
Visual Design Consultant
Sophie Greenbaum is an international award winning graphic designer. With more than seven years of design experience, she has a background in developing visual identity, illustration, sustainable packaging, and campaign branding. Her global mindset has made her design work appealing in several countries, including Italy, Cambodia, and Guatemala, where it has been used in mobile apps and branding.
Sophie brings a human-centered design approach to all her projects to help her clients solve the thorniest problems. She has created compelling designs for Amnesty International, Human Rights Watch, Respectful Confrontation, Elemental Partners, Alluvus, and various professional services firms.
READ MORE ABOUT SOPHIE
As the first-hired graphic designer for Population Services International (PSI), Sophie led the organization’s worldwide rebranding efforts, garnering praise at high-level PSI events and from partners such as The Bill and Melinda Gates Foundation and Devex.
In 2016, Sophie assisted in leading PSI’s response to Zika and prototyped the first safe pregnancy kit for women in Zika-affected regions. More than 40,000 kits were produced as a result. She also conducted design research and prototyping workshops in Ethiopia with IDEO.org.
Sophie graduated from the University of Michigan with a BA in Art & Design. Aside from being a Big 10 football fan, she knows how to code, travels frequently, and has been on the cover of the Washington Post for her award-winning Peeps marshmallow dioramas.
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“Therefore, since brevity is the soul of wit, and tediousness the limbs and outward flourishes, I will be brief.”