Brevity & Wit was asked to develop the branding for Lifestock International, a start-up NGO working to ensure herders and farmers maintain healthier livestock and food supplies through better disease prevention and protection.
We first interviewed Lifestock International’s founders to understand what words and feelings they wanted associated with Lifestock. The founders were keen to use a stylized image of cattle, chicken, and/or pigs, but it was equally important that the animals didn’t look too anthropomorphic since Lifestock was working with herders and farmers who raised animals for food.
Our master graphic designer then presented the founders with three design options in black and white. We sought client feedback and iterated upon the design. Then we presented them a final image with a branding palette.
The Lifestock International logo and branding palette was handed off to our experienced web developers to develop a simple WordPress site that would make it easier for potential grant-makers to find information on Lifestock and the staff. It is also being positioned to help the founders develop their reputation as thought leaders. The website is currently in development and should be live at lifestock.org by Summer 2017.
Check out more here. Logo design by Sophie Greenbaum.