Brevity & Wit helps organizations communicate more effectively, raise digital revenues, and use digital tools wisely — all through design.

Brevity & Wit often partners with other consultants for projects, such as InfoCommerce Group, Kim Longfield Consulting, and 42 Strategies. You can learn more about Brevity & Wit by clicking on the Success Stories section in the navigation bar or by connecting with us on Facebook, Instagram, Twitter or LinkedIn.

Minal Bopaiah

Founder & Principal Consultant

Minal Bopaiah is a marketing and branding strategist with more than 18 years of professional experience in a variety of industries, including journalism, publishing, media, nonprofit communications, and diversity and inclusion.

As the Founder and Principal Consultant of Brevity & Wit, she has worked with both for-profit and non-profit clients to help them develop a more strategic approach to their communications and marketing. For example, she developed an organization-wide framework and integrated communications plan for Population Services International (PSI), a global health NGO with $600 million in annual funding, so that they could share their research, data and evidence more effectively. She also serves on the board of Lifestock International, an NGO supporting sound scientific interventions to increase food security and livestock health around the world.

Minal frequently facilitates workshops across the country on strategic messaging and digital strategy. She also works as the Marketing & Brand Manager for Cook Ross, a consulting firm specializing in diversity, equity, and inclusion.

Minal’s previous nonprofit work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. Her for-profit experience includes being the Executive Editor of Subscription Insider, an online business publication for which she single-handedly generated $200,000 in annual revenues, as well as a Managing Director for InfoCommerce Group, a boutique consulting firm that specializes in advising news and information publications. She has volunteered as a rape crisis counsellor at St. Vincent’s Hospital in New York and previously worked at Bellevue/NYU’s Program for Survivors of Torture. She has a Master’s degree in clinical psychology, and was formally trained in organizational development and change leadership at Georgetown University. In 2016, she was selected as a Digital Production Fellow by Organizing for Action, the nonprofit advocacy group started by President Barack Obama.

Sophie Greenbaum

Visual Design Consultant

Sophie Greenbaum is an international-award winning graphic designer. With more than seven years of design experience, she has a background in developing visual identity, illustration, sustainable packaging, and campaign branding. Her global mindset has made her design work appealing in several countries, including Italy, Cambodia, and Guatemala, where they have been used in mobile apps and branding.

As the first-hired graphic designer for Population Services International (PSI), Sophie led the organization’s worldwide rebranding efforts, garnering praise at high-level PSI events and from partners such as The Bill and Melinda Gates Foundation and Devex.

In 2016, Sophie assisted in leading PSI’s response to Zika and prototyped the first safe pregnancy kit for women in Zika-affected regions. More than 40,000 kits were produced as a result.

Sophie also conducted design research and prototyping workshops in Ethiopia with, and brings a human-centered design approach to all her projects to help her clients solve the thorniest problems.

Sophie graduated from the University of Michigan with a BA in Art & Design. Aside from being a Big 10 football fan, she knows how to code, enjoys photography, and has been on the cover of the Washington Post for her award-winning Peeps marshmallow dioramas.

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“Therefore, since brevity is the soul of wit, and tediousness the limbs and outward flourishes, I will be brief.”



Washington, DC