Brevity & Wit helps organizations communicate more effectively, raise digital revenues, and use digital tools wisely.

Brevity & Wit often partners with other consultants for projects, such as InfoCommerce Group, Kim Longfield Consulting, and 42 Strategies. You can learn more about Brevity & Wit by clicking on the Success Stories section in the navigation bar or by connecting with us on Facebook, Instagram, Twitter or LinkedIn.

Minal Bopaiah

Founder & Principal Consultant

Brevity & Wit was founded by Minal Bopaiah, who has more than 17 years of experience in communications and marketing. Minal started her career in journalism and publishing before transitioning to nonprofit communications. She has interned with Doctors Without Borders, been an educational content specialist for Sesame Workshop — the nonprofit behind Sesame Street and its international co-productions — and a communications manager at Population Services International. As Executive Editor of Subscription Insider, she was a recognized expert in maximizing online revenues, and helped launch Slate Plus, the membership site of During her winding career path, she also picked up a Master’s in clinical psychology and was formally trained at Georgetown University in Organizational Development & Change Leadership.

Sophie Greenbaum

Visual Design Consultant

Sophie Greenbaum is an international-award winning graphic designer. With more than seven years of design experience, she has a background in developing sustainable packaging, visual identity, illustration, and campaign branding. Her designs have spanned to several countries including Italy, Cambodia, and Guatemala, where they have been used in mobile apps and branding.

“Therefore, since brevity is the soul of wit, and tediousness the limbs and outward flourishes, I will be brief.”



Washington, DC