Acacia Betancourt

Creative Director

Acacia is a creative director and designer in Washington DC. She has over a decade of versatile design experience, and collaborates with clients to develop beautiful, equitable, and cohesive brands that stand the test of time. Working with mission-driven clients fulfills her the most, and she strives to create striking design work that solves problems, resonates with audiences, and brings the soul of an organization to life.

Acacia has worked with a wide range of small local businesses, nonprofits, large organizations, and well-known brands. Her notable clients include NMAAHC (Smithsonian’s National Museum of African American History & Culture), ALS Association, Yoga Alliance, Trinity Church Wall Street, Appalachian Regional Commission, Newseum, Royal Ontario Museum, and Harry Potter: The Exhibition.

In addition to designing, she works to educate other designers on their role in shaping our culture to be more inclusive and equitable, and to wield their creative power responsibly. She has developed and facilitated training and workshops for design teams on how to mitigate bias in the design process, and choose diverse images more consciously. She also runs a learning account on Instagram called SpottingRacism where followers can learn more about how the images in advertising, design, and culture impact our perceptions and actions.

When she’s not designing, Acacia is tending to her many plants, creating custom bags for her Etsy shop, and hiking in the forests near DC.

Acacia’s design portfolio can be found at acaciabetancourt.com.