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← Our Work

Hollister Hill Farm

Modernizing a 200-year old farm to give it life in the 21st century.
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Client Type

Small business

Location

Vermont

Services Provided

  • Branding
  • Illustration
  • Organization Design
  • Packaging Design
  • Strategic Communications
  • Website Design

Project Team

Lead Designer

Sophie Greenbaum

Developer

Todd Zeldin

Hollister Hill Farm is a family-owned farm, store, and B&B located in Vermont. In need of branding and a better online presence for their services and food products, Brevity & Wit worked collaboratively with Hollister Hill Farm to produce a new logo, visual identity guidelines, packaging, and website.

What the Client Needed

  • Branding and package design
  • A better online and visual presence for their B&B, food products, and farm activities and events.

What We Did

  • Worked closely with the Dunlop family to learn about the property, its history, and the types of services and products the farm offered.
  • Planned a visual identity that would allow them to explore who they are as new farm owners, while growing and upgrading the B&B and store. This included a new logo and an accessible brand identity guide.
  • Developed a design system with interchangeable icons and custom illustrated typography, ensuring flexibility and excitement given the several products and services offered at the farm.
  • Created labels and packaging design for all food products.
  • Led and created the page designs that were later developed into their website.
  • Set up a full suite of additional branded print and digital collateral.

Our Impact

  • An increase in B&B bookings and contacts after the new website launched.
  • Clientele and business partners have had overwhelmingly positive reactions to the brand.
  • Signage has driven more foot traffic to the farm store and B&B.
  • The farm’s visitors comment on the new, updated look and overall condition of the farm, part of which is the new signage and brand identity.
“With all sincerity, we loved working with Brevity & Wit. We felt like our needs, vision and budget were always considered and honored to achieve the branding and website we envisioned. We enjoyed our work with Sophie and Todd who were patient, unflappable, perennially cheerful and attentive to our needs. They listened and responded without delay and right on target.”

From Neil Dunlop, Owner of Hollister Hill Farm

Hollister Hill Farm is a family-owned farm, store, and B&B located in Vermont. In need of branding and a better online presence for their services and food products, Brevity & Wit worked collaboratively with Hollister Hill Farm to produce a new logo, visual identity guidelines, and website. Inspired by a piglet squealing in the background of our first kickoff call, the logo features a pig as its primary symbol, but alternates per event, service, or product.

In 2020, the Dunlop family transitioned to becoming the historic farm’s new owners and caretakers. Given this, we created a visual identity that would allow them to explore who they are as new farm owners, while growing and upgrading the B&B and store.

Hollister Hill Farm needed to have flexibility—and fun—within their brand given the several products and services offered at the farm. So, we set up a visually accessible (508 compliant) design system with interchangeable icons and custom illustrated typography for merchandise and supporting graphics.

As the farm continues to grow both physically and digitally, Hollister Hill Farm’s new identity takes on a life of its own across the many facades of its food labels, signage, and refreshed website.

In order to accomplish Hollister Hill Farm’s rebranding, the following activities were pursued:

  • Visual identity creation: Developing a visual identity that included a new logo, brand guide, colors and typography, icons, and labels.
  • Print and digital collateral: Creating various product labels for print, designing signs as large as 18′ in length, and building graphics for email and social campaigns.
  • Web design and development: Redesigning, redeveloping, and relaunching the Hollister Hill Farm website to be aligned with the new ownership and visual identity.

Since the launch of the site, the Dunlops noticed an increase in B&B bookings and more people have been able to contact the farm. Users have been encouraged to follow up based on their positive impressions of the site.

On the farm property itself, new signage has driven more foot traffic to the farm store and B&B as it’s easier to read, more up-to-date and suggests a pleasant and wholesome enterprise within. The farm’s customers and visitors comment on the new, updated look and compliment the Dunlops not only on the improved image, but also on the overall condition of the farm, part of which is the new signage and brand identity.