Hollister Hill Farm is a family-owned farm, store, and B&B located in Vermont. In need of branding and a better online presence for their services and food products, Brevity & Wit worked collaboratively with Hollister Hill Farm to produce a new logo, visual identity guidelines, and website. Inspired by a piglet squealing in the background of our first kickoff call, the logo features a pig as its primary symbol, but alternates per event, service, or product.
In 2020, the Dunlop family transitioned to becoming the historic farm’s new owners and caretakers. Given this, we created a visual identity that would allow them to explore who they are as new farm owners, while growing and upgrading the B&B and store.
Hollister Hill Farm needed to have flexibility—and fun—within their brand given the several products and services offered at the farm. So, we set up a visually accessible (508 compliant) design system with interchangeable icons and custom illustrated typography for merchandise and supporting graphics.
As the farm continues to grow both physically and digitally, Hollister Hill Farm’s new identity takes on a life of its own across the many facades of its food labels, signage, and refreshed website.
In order to accomplish Hollister Hill Farm’s rebranding, the following activities were pursued:
- Visual identity creation: Developing a visual identity that included a new logo, brand guide, colors and typography, icons, and labels.
- Print and digital collateral: Creating various product labels for print, designing signs as large as 18′ in length, and building graphics for email and social campaigns.
- Web design and development: Redesigning, redeveloping, and relaunching the Hollister Hill Farm website to be aligned with the new ownership and visual identity.
Since the launch of the site, the Dunlops noticed an increase in B&B bookings and more people have been able to contact the farm. Users have been encouraged to follow up based on their positive impressions of the site.
On the farm property itself, new signage has driven more foot traffic to the farm store and B&B as it’s easier to read, more up-to-date and suggests a pleasant and wholesome enterprise within. The farm’s customers and visitors comment on the new, updated look and compliment the Dunlops not only on the improved image, but also on the overall condition of the farm, part of which is the new signage and brand identity.