Johanna Weber is a marketing, communications, and branding strategist with 20 years of experience working with nonprofit and for profit organizations. She looks to create human-centered experiences across platforms that engage audiences – internal and external – and invite them to become active participants in and advocates of a brand’s mission and purpose. Her areas of expertise include branding and identity; digital marketing; events; internal communications; marketing material development; and PR strategy.
Johanna most recently served as VP, Sponsorship Marketing for National Public Media (NPM), NPR’s corporate sponsorship organization. In that role, she helped brands understand public media’s potential and ability to deliver their brand’s story to engaged audiences across digital and terrestrial platforms. During her tenure, Weber established the organization’s B2B marketing strategy; developed a six-figure live event sponsorship product; expanded owned, earned, and paid media strategies resulting in 25% YOY increase in inbound leads and more than $1M in earned media annually; launched NPM’s thought leadership practice; and worked to create effective internal communication channels. She was recognized as one of Ad Age’s “40 under 40” list in 2019 for her work and has presented at a number of industry conferences including Digital Summit and Advertising Week. Prior to NPM, Johanna was a Marketing lead at the National Building Museum.
She has a B.A. in English from Muhlenberg College with a concentration in creative writing. A mother of two boys, she is always looking for the next great cup of coffee, hopefully with a croissant on the side, and will watch anything Phoebe Waller Bridge is involved in. She is actively engaged in raising awareness and funds for breast cancer and has helped raise more than $250,000 in support of the cause.