The Seltzer Law Firm: Identity and Site Re-design
The Seltzer Law Firm, concentrating on employment law and civil rights litigation, came to Brevity & Wit with a need to upgrade its brand identity, which included a new logo and updated website. The designs needed to be clear and concise, and easy for the law firm’s clients to navigate.
First starting with the logo, the most critical element of brand identity, Brevity & Wit combined a traditional “law-firm-esc” serif type with a modern and bold label. It was created with a timeless aesthetic, as well as knowing the logo needed convey trustworthiness.
See below for the former logo (left) followed by the logotype designed by Brevity & Wit (right).