The first step to strategic communications is to know who you’re talking to, and how to reach the people you want to talk to. In this hands-on workshop, you’ll discover why psychographics are a better targeting tool than demographics and how to identify and use different communications channels effectively.
Duration
90 minutes
Format
Virtual
Group Size
Ideal: 25, Maximum: 35
Learning Objectives
By the end of this program, participants will:
- Understand the importance of audience targeting and how to do it
- Understand how psychographics lead to more inclusive communications
- Recall which channels are best for which communications, depending on the audience and content
Facilitators
Additional Information
First in a series of four workshops on change communications. Requires the organization to provide some information on current audiences and communications channels. Can be supplemented with Chapter 5 of Minal Bopaiah’s award-winning book.
Interested in this workshop?
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