Discover how implicit bias sneaks into marketing campaigns and materials, as well as branding and design, in this experiential and practical workshop. We start with a concise overview of what implicit bias is, using storytelling and neuroscience research, and create an opportunity for participants to become aware of their own biases in a shame-free environment. We then show examples of bias in marketing, branding, and design that led to a loss of customer/audience engagement or brand management problems. Participants also learn how to mitigate bias through tools and improved processes for creative collaboration.
Duration
2 hours
Format
Virtual or in-person
Group Size
Ideal: 20, Maximum: 40
Learning Objectives
By the end of this program, participants will:
- Understand the scientific basics of implicit bias
- Recall examples of bias in marketing, branding, and design
- Have a customized tool for mitigating bias in their own work
Facilitators
Interested in this workshop?
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