Amateur communicators often make the mistake of focusing on words instead of message frames. In this interactive workshop, participants will discover the art of message framing and how to link messages to values so that they “stick”!
Duration
90 minutes
Format
Virtual
Group Size
Ideal: 25, Maximum: 35
Learning Objectives
By the end of this program, participants will:
- Understand what a message frame is
- Be able to identify appropriate values for change communications
- Begin to use Brevity & Wit’s message template to craft strategic messages that lead to change
Facilitators
Additional Information
Second in a series of four workshops on change communications. Pre-requisite: Workshop on Audience & Channels. Can be supplemented with Chapter 5 of Minal Bopaiah’s award-winning book.
Interested in this workshop?
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