Sophie Greenbaum

Senior Visual Designer

Pronouns: she/her

How I Help Brevity & Wit Clients

I help organizations bring their brand to life in a way that’s both eye-catching and meaningful. Whether launching a new identity, building data-based reports, or building branded event spaces, I ensure that all visual designs feel true to who the client is and resonate with their audience.

My Approach

I believe great design starts with listening. Every visual design I create is rooted in purpose, with the goal of turning designs into a tool for connection and change. From kickoff to delivery, I manage the process end-to-end—collaborating closely, refining thoughtfully, and making sure the final product is sharp and scroll-stopping. I want to make sure your brand feels like you—just with better lighting.

Favorite Witticism

“The alternative to good design is bad design. There is no such thing as no design.”

— Adam Judge

What My Clients Say

“After close to 20 editions of this annual report, Sophie truly breathed new life into the visualization of this important data—making it clear, bold and attention grabbing. This process has also felt like a real partnership—from the very beginning, B&W wanted to know about the work, what our goals were, and who the audiences were. Given the trajectory of the HIV epidemic, and its disproportionate impact on inadequately supported populations—including gay men/men who have sex with men, people who inject drugs, transgender people, sex workers, and general LGBTQ communities—it was very important to us to work with a company that centers principles of diversity, equity, and inclusion within their services. For that, and so much more, we are grateful!”

Sarah Hamilton, Director of Operations, Funders Concerned About AIDS (FCAA)

“The team at Brevity & Wit are thoughtful listeners and learners, working first to understand our programs, audience, and unique positioning inside and out, allowing them to bring creative concepts forward and eventually work together with us to hone in on a new look that is fresh, exciting, unique, and creatively represents soccer and health. Throughout the whole process, Brevity & Wit exemplified patience, flexibility, transparency, humility, and creativity, using their keen design eye to create for us a new brand that is visually beautiful and reflects the organization we are today.”

Communications Team, Grassroot Soccer

“With all sincerity, we loved working with Brevity & Wit. We felt like our needs, vision and budget were always considered and honored to achieve the branding and website we envisioned. We enjoyed our work with Sophie and Todd who were patient, unflappable, perennially cheerful and attentive to our needs. They listened and responded without delay and right on target.”